Free tools
Small, complete utilities for the pieces of AI visibility you can check in isolation. No account, no email, and the output is yours to use.
Google, Bing & Copilot readiness
Runs the site against the preconditions Google, Bing and Copilot actually enforce: crawler access under RFC 9309, indexability, page experience you can measure from the server, structured-data eligibility, and the Microsoft NOARCHIVE / NOCACHE controls that stop Copilot using a page even when it ranks. Returns the prioritised changes with the file content to paste.
AI crawler checker
Reads your live robots.txt and reports which of the fifteen AI crawlers may read the site, using the same RFC 9309 evaluation as the full audit. Catches the two silent killers: a wildcard block that also stops answer bots, and a robots.txt that returns an error (which compliant crawlers treat as a total block).
llms.txt generator
Builds a real llms.txt from your site's own pages, with a note on each one. Ready to copy to your domain root. Google states it does not read the file, so treat it as a low-cost signal rather than a lever.
AI visibility scan
The wider question these tools cannot answer: when a buyer asks AI for a recommendation in your category, does your brand come up — and who does it name instead?
Two sides of the same problem, and the tools that check each
A site has to clear two different gates before anything you write reaches a buyer. The first is the classic index: can Googlebot and bingbot crawl it, index it, and rank it for the query. The second is the answer surface: does an assistant name the brand when asked.
Most tools sell one of those and imply the other. This product measures them separately, because they fail separately — a site can rank well and never be cited, or be cited by one engine and be entirely absent from Google.
- Can the index rank you? The readiness check tests the preconditions Google, Bing and Copilot enforce and hands back the fixes in order.
- Can AI reach you? Fifteen crawlers, tested against your live robots.txt. If an answer crawler is blocked, nothing else matters for that engine.
- Do they name you? Real buyer questions asked of each configured engine, twice, with the answer analysed for mention, position and who else was named.
The order that saves the most time
Run the crawler check first. Buying content or rewriting pages while an answer crawler is blocked is wasted work, because the engine has nothing to read. It takes a minute and it is the one failure that is invisible from your own browser.
Then publish llms.txt, which costs almost nothing and takes about ten minutes with the generator.
Then run the scan. That is where you learn whether the work moved anything, and where you will find the gaps that content can actually close.